Introduction of Mueller-Lehmkuhl Mueller-Lehmkuhl MLa company incorporated in the Germany, was established in as a manufacturer of shoes accessories. Mueller Lehmkuhl expanded its product range by including simple as snap fastener. Mueller-Lehmkuhl merged with a company called Weiser Hannover.
Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.
Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.
Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.
My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Drawing a motivation chart of the key players and their priorities from the case study description. Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Step 3 - Mueller-Lehmkuhl GmbH Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.
You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case.
You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.
Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey.
Time line also provides an insight into the progressive challenges the company is facing in the case study. Focus on the following - Zero down on the central problem and two to five related problems in the case study.
SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in.Mueller-Lehmkuhl GmbH Mueller-Lehmkuhl (ML) was a German producer of apparel fasteners.
Mueller-Lehmkuhl encountered a difficult situation when vying to keep control of its market share with the entrance of a Japanese competitor by the name of Hiroto Industries (HI) into the market. View Notes - Mueller-Lehmkuhl+Raw+Data from ACCOUNTG F at Duke University.
Mueller-Lehmkuhl - Raw Data Exhibit 1: Machine and Fastener Profitability Sales Revenue Cost of Goods Sold Material%(8). Mueller-Lehmkuhl sells clothing fasteners and rents joining machines.
She considers these two products as effectively a single item and the value of them, respectively, fixing the high returns and mounting machine at a loss. The cost of the system distributes the cost of connection to the machine hardware.
Mueller-Lehmkuhl - Raw Data Exhibit 1: Machine and Fastener Profitability Total Sales Revenue $, Cost of Goods Sold Material (incl. overhead) 31, Direct labor (incl%(8). Kaplan, Robert S.
"Mueller-Lehmkuhl GmbH (Abridged)." Harvard Business School Case , July (Revised January ). Mueller-Lehmkuhl sells apparel nails and rents affixing machines.
It sights both of these items as effectively just one item and costs them accordingly, the nails at high profit and it is affixing machines baffled. The price system allocates the price of the affixing machines towards the nails.